Don’t forget about the 4Ps!

Marketing isn't just ads and comms campaigns. Don't forget about the 4Ps. Getting the basics right is how brands grow.

It's always tempting to think of marketing as just comms. But the real impact comes when all 4Ps are done right.

Product: Is it actually something people want in their basket? Does t taste better, work better or solve a problem?

Price: Are you priced right for the shopper, the channel and the brand?

Place: Are you in the right customers and channels for your product? Are you physically available where your shoppers are, when it counts

Every shopper decision is made in seconds. If you don't have a great deal of budget to spend on big media campaigns, getting the other Ps right can set you up for success