Our Results.

Turning a Discount Brand Into a Category Challenger.

The Challenge:

A water brand was seen purely as a discount, tertiary product, listed in value retailers and sales were in decline. Profitablity was under pressure and the brand risked disappearing from shelves altogether.

What we did:

  • Repositioned the brand to target families with a fresh new propositon.

  • Developed a bold new look and pack design.

  • Built a compelling ‘must stock’ story for buyers, securing listings across major supermarkets and convenience retailers.

  • Activated a targeted comms campaign on a lean £200k budget to drive awareness and trial.

The Results:

  • Awareness increased to 60%

  • ROI of 1:3 (every £1 spent delivered £3 return.)

  • Rate of sale grew by 35%, protecting and maintaining listings

  • Brand value increased to £5m (+42%)

  • Cemented positon as the no.2 player in the category.

Taking a Challenger Brand to No.1 on a Lean Budget.

The Challenge:

A leading frozen treat brand was slipping behind key competitors in its category. With a limited marketing budget of just £100k, the challenge was to reignite consumer excitement and grow market share without the big spend of rival competitors.

What we did:

  • Launched new innovation to create ‘beacon branding’ and grab attention in the aisle.

  • Supported the range with shopper marketing and high impact guerilla sampling activity.

  • Activated a playful social media push built around a seasonal hashtag campaign.

  • Delivered a consistent, cut through message across low cost media channels.

The Results:

  • Brand sales grew 28%, overtaking competitors to become the no.1 brand in the category.

  • Achieved ROI of 1:1.8 (£1.80 for every £1 spent), proving strong returns on a lean budget.

  • Established a repeatable, cost effective framework for future brand activations.

Building and Scaling a New D2C E-commerce brand.

The Challenge:

A new direct to consumer brand needed to launch from scratch on Shopify and scale fast in a highly competitive category. The challenge was not just going live but creating a seamless customer journey that converted visitors into loyal, repeat customers.

What we did:

  • Built and managed the Shopify store end to end, including theme edits, apps, CRO and UX optimisation.

  • Mapped the customer journey to identify and remove friction points

  • Ran an integrated launch campaign across PPC, paid social, infuencer partnerships and PR.

  • Designed retention strategies, including subscription and repeat purchase journeys.

The Results:

  • Achieved a click through rate of 9.63%

  • Drove one third of sales through subscriptions, building recurring revenue.

  • Increased repeat purchases by 37%

  • Established a scalable, high performing e-commerce channel within months.