5 Common Marketing Strategy Mistakes and How to Avoid Them

1: The classic: Jumping into tactics too fast.
Yes it’s the fun bit - but getting straight into an ad campaign, jumping on social media, changing your packaging – without a clear strategy.

Fix: Take a breath. Get super clear on your goal. Your why. Then build a plan that actually supports it.

2: Trying to speak to everyone.
Despite what you may optimistically believe, not everyone will buy your product. If you’re talking to everyone, you’re connecting with no-one.

Fix: Decide on your target audience. Know exactly who you want to talk to and make sure you tailor your message that speaks just to them.

3: Ignoring data.
Data and insight is your friend. But too much can overwhelm.

Fix: Pick a few key metrics that matter, analyse the data and use it.

4: Copying what competitors are doing.
Just because it looks good doesn’t mean it’s working – or right for you.

Fix: Focus on YOUR proposition, YOUR USPs, YOUR audience.

5: Working in silo.
Marketing not aligned with sales or the business goals never works.

Fix: Stay close to the wider team. Your strategy should support the whole journey.