How To Write A Simple Marketing Strategy

Analysis:

• What's working, what isn't? Why?

• What's happening in the market? 4Cs (customer, category, competitor, consumer)

• How do consumers feel about your brand/product?#

  Target Audience:

• Who buys you now?

• Who do you want to buy you?
  
  Brand Proposition:

• USPs

• What's your role in the category? Why do you exist?
  
  How to win:

• How do you get more of your target audience to feel the way you want them to feel about your product/brand?
  
  Tactics:

• execution - bringing the strategy to life.

• 4 Ps - What does your product range need to be? What's your pricing? How will you promote your brand? Where do you want it to be sold?
  
  Channel Strategy:

• Where do you want to be?

• What should your product range look like by channel?

• How do you unlock that all important listing/increased distribution?