Is Sustainability Still A Hot Topic

Sustainability has become more than a buzzword. It’s now a defining factor in consumer choice and brand loyalty.

Yet, in the last few years it seems to no longer be the hot topic it once was, in the media at least. But I don’t think this is representative of consumers’ thoughts on sustainability.

Sustainability is no longer a nice to have, it’s a deciding factor in purchase decisions. But not just for any green claim. Consumers are savvy now. They need to see genuine commitment backed up by data and real world results..